What is Media?  What is Media Theory?

 

Media defines the organization of culture

     Age of Text

     Age of Mass Media

     Age of Internet

 

 

Media Technologies Change how/what is communicated

 

Causality

     Culture causes Technology (Cultural/Social Determinism)

     Technology causes Culture (Material/Technological Determinism)

     Middleroad Equal casuality (Dialectic) 

 

Technological agency (responsibility)

     Weapons don't kill people (neutral)

     Weapons ingerently bad/good (determinism)

     Influence but not absolute (environment, conditions, situations)